Antique Victory-V Gum & Lozenges Advertising Tin Horse and Indian chlorodyne

Realized $29.99 4/3/12

This was a really interesting case in social marketing: an alert friend spotted the fact that our description omitted the important fact that these were cannabis-based cough drops and we surmised we’d listed in a sub-optimal category. After the listing went down in flames the first time we added the cannabis information, added “chlorodyne” to the title, raised the price and listed in the Collectible: Medicine: Other category. Less than 12 hours later it was sold.

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Saintsteven

Twenty-five years of Internet social marketing

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