Advertising Celluloid Tape Measure Elder Shirts Of Merit 1 1/2″ 48″ Parisian Novelty Chicago #douglassestate Celluloid advertising tape measure, 1 1/2″ diameter, Elder Shirts Of Merit, L.D.Gribble, 1919 latest Patent date, Parisian Novelty, Chicago. Clean with great snap. Realized $22.97 10/28/18